the milk wars
This is the back door of the Baxter’s Dairies milk processing plant. I really should say Saputo, although the milk still carries the Baxter’s label. Baxter’s grew out of a milk route started in 1924 and expanded to buy out many smaller dairies in the region before being acquired by Saputo in 2001. (The ice cream side of the business was bought out by Scotsburn.)
I remember drinking Baxter’s chocolate milk in elementary school. At home, Baxter’s milk arrived on our doorstep once a week, in exchange for coupons left out for the milkman in an old glass milk bottle. In fact, I was surprised to realize not long ago that my parents still get their milk delivered by a milkman every Tuesday morning.
However, I rarely buy Baxter’s milk products now. I want to support local producers whenever possible, and Baxter’s is no longer local. Oh sure, the company tagline now reads: “New Brunswick’s Oldest and Largest Dairy.” But I’ve been buying milk from the Northumberland Cooperative Dairy instead — their tagline reads: “The only dairy that’s pure New Brunswick.”
Now that’s good advertising.
Taken on April 22, 2010